Popular summer toys selling secrets
Time of issue:
2021-11-03
Although toys are basically playable in the four seasons, some categories have seasonal characteristics. They usually sell well in peak seasons and weak in off-season. For example, plush toys are more
Although toys are basically playable in the four seasons, some categories have seasonal characteristics. They usually sell well in peak seasons and weak in off-season. For example, plush toys are more suitable for winter, and beach toys sell better in summer. At this year's Shenzhen Toy Fair, there are a large number of play companies that are mainly engaged in summer products. Since March is the time for many channel vendors to purchase summer toys, the booths with these products are full of people.
The reporter learned through the exhibition and interviewed toy manufacturers and found that summer toys include many categories, of which the sales of traditional products are relatively stable, and the Internet celebrity models are more popular.
Diverse categories and innovations
From the perspective of toy categories, summer toys cannot be considered a toy category. According to the reporter's understanding, all kinds of toys suitable for summer play can be counted as summer toys, such as water guns, bubble cameras, beach buckets, ocean balls, fishing toys, inflatable fountains, etc. Liang Duobao, general manager of Guangzhou Yinghai Toys Firm, said that there are many types of summer toys, and they will also sell small electric fans.
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